How Do You Get Millennials to Engage with Your Brand? [Infographic]

Crowdtap has released a study (and an awesome infographic) that highlights and breaks down how millennials prefer to view content. Millennials are the most advertising-critical generation ever and the release of this study can really give businesses an edge and help them to focus and strategize their social media efforts accordingly.


How to Beat Facebook at Their Own Messaging Game

Not a lot of people were happy when Facebook launched their new messenger app, forcing users to download the standalone app for messenger chats. If we’re anything alike, you’re reaction probably went something like this:

Uh, I don’t think so.

Facebook has yet to give me one good reason why I should install a second app just so I can trade the occasional private message with a FB friend. Fortunately, there are two ways to resolve the issue.

First, you can open Facebook in your mobile web browser, sign into your account, and access the site via its web interface.


Paige E.|Screenshot

Paige E.|Screenshot

The browser based version is almost identical to the Facebook app so users don’t have to worry about much of a learning curve. You won’t have to worry about the Facebook app or the Messenger app sucking up your battery life anymore either. All you have to do to make the browser based version your permanent Facebook option is bookmark the mobile site and add a shortcut on your home screen.

Option number two? Suck it up and use Facebook Messenger if you like to chat a lot. Even though it can be annoying to switch between apps, Messenger does offer easy ways to create groups, send photos, and it’s packed with all kinds of emoji’s if you’re into that sort of thing. Plus, the app is reasonably compact and it’s free.

If you don’t chat a lot and stick to texting for “private messages” then there really isn’t a point in downloading the Messenger app at all. What do you think?