LinkedIn announced a new app today called Elevate. The app is designed to help people share high-quality content from the companies that they work for. It’s also designed to show how that content leads to web-traffic, leads, sales, and hiring decisions.
Elevate supplies content that employees can share on both LinkedIn and Twitter. One of the goals of the app is to help companies appear more relatable and engaging via employees who share their content.
LinkedIn project manager Bill Sun wrote a blog post about the new app and pointed out that currently, only about two percent of all employees share content their company has posted on LinkedIn. Sun goes on to explain how
…they [employees] drive tremendous value. They’re responsible for about 20 percent of the overall engagement – clicks, likes, comments, and shares – the content receives. That’s not surprising given employees have 10 times more connections than their company has followers, and people tend to be considered more authentic than companies.
LinkedIn’s latest app has the potential to help company’s take advantage of their employee’s connections. This is the kind of product that only a company like LinkedIn could pull off – especially since they were business savvy enough to launch the app after the launch of standalone apps like Connected.
Elevate will be available to use via Android, iOS, and desktop by Q3 of this year. For now, it’s only available by invitation only. When it does become available to the public, Elevate will allow users to schedule and share their content across multiple networks and analytics tools will show employees how people engage with the content they share.
According to Sun, when employees share content, Elevate will show participating employers how the sharing translates to company page follows, leads, job views, and sales. LinkedIn is seriously stepping up its B2B apps game.
You can learn more about Elevate by clicking here.