elevate

LinkedIn is Raising its B2B Apps Game

LinkedIn announced a new app today called Elevate. The app is designed to help people share high-quality content from the companies that they work for. It’s also designed to show how that content leads to web-traffic, leads, sales, and hiring decisions.

Elevate supplies content that employees can share on both LinkedIn and Twitter. One of the goals of the app is to help companies appear more relatable and engaging via employees who share their content.

LinkedIn project manager Bill Sun wrote a blog post about the new app and pointed out that currently, only about two percent of all employees share content their company has posted on LinkedIn. Sun goes on to explain how

…they [employees] drive tremendous value. They’re responsible for about 20 percent of the overall engagement – clicks, likes, comments, and shares – the content receives. That’s not surprising given employees have 10 times more connections than their company has followers, and people tend to be considered more authentic than companies.

LinkedIn’s latest app has the potential to help company’s take advantage of their employee’s connections. This is the kind of product that only a company like LinkedIn could pull off – especially since they were business savvy enough to launch the app after the launch of standalone apps like Connected.

Elevate will be available to use via Android, iOS, and desktop by Q3 of this year. For now, it’s only available by invitation only. When it does become available to the public, Elevate will allow users to schedule and share their content across multiple networks and analytics tools will show employees how people engage with the content they share.

According to Sun, when employees share content, Elevate will show participating employers how the sharing translates to company page follows, leads, job views, and sales. LinkedIn is seriously stepping up its B2B apps game.

You can learn more about Elevate by clicking here.

How to Customize Your Android’s Notification Lights

If your Android device has LED notification, you know how convenient this feature can be. If you didn’t feel your phone vibrate, or missed your tablet’s notification sound, the LED keeps blinking ensuring that you never miss anything important.

The only downside to this is that you don’t really have any control over the color of your notification lights in order to make different app notifications more distinguishable. Basically, you never know if that notification light is for an important email message or a text from your mom.

Some custom ROMs have a notification light customization feature but you don’t have to go through the trouble of changing your ROM to customize your notification lights. You don’t even have to root your phone. There are easier ways to customize your Android’s LED.

Two of my personal favorites include the Light Manager app and Light Flow.

Light Manager

Light Manager is a free-to-download app in the Google Play Store that allows you to customize your LED colors for a number of applications from missed calls and texts to 6+ social media apps and a low battery notification. Besides setting custom colors for each app notification on your phone, you’ll also have total control of flashing frequency and whether or not you want your phone to cycle through all of your notifications or just flash the most recent one.

Light Manager

There are three custom operating modes to choose from while using Light Manager and the app is available for anyone who uses an Android device operating Android 4.3 and up. Anyone who’s still using Android software below 4.3 will require rooting. But that’s another post for another day. If you’re curious about rooting, I suggest reading this post.

Light Flow

Light Flow is one of the most popular apps in the Play store when it comes to customizing your LED notifications. This app provides users with the option to set custom colors for the notifications as well as custom sound and vibration patterns for different notifications. You can control over 600 application and system events with Light Flow and if you have a Pebble Smart Watch or Sony Smart Watch, the app will push notifications to your watch.

Light Flow

However, this app does come with a disclaimer that it is not suited well for HTC or Samsung devices. Light Flow costs a one time fee of $2.49. For HTC and Samsung users, the company recommends trying Light Flow Lite. It’s free, but there aren’t as many features included.

If you don’t care about setting extra vibration and sound features along with your custom lights, and you aren’t worried about push notifications, I would suggest downloading Light Manager over Light Flow to save a couple of bucks. If you need to stay caught up with your notifications more than the average bear, go with Light Flow.

Do you have a favorite LED notification app that lets you customize your Androids notification lights? Share it in the comments!

DropBox

DropBox Brings Back HackPad?

It’s seems that DropBox is bringing back HackPad, a collaborative documents service they acquired a year ago. The new note-taking app, currently known as Composer, was first uncovered by a user on Project Hunt who posted details to the web.

As of right now the service is running in a very limited capacity meaning most DropBox users don’t have access yet (you may see it listed on the DropBox domain but access will most likely be denied). Those who have had the privilege (like Maggie Bignell of Pocket) to see the entire interface say Composer is a clean and simple note-taking service much like Evernote.

Composer-1

With no official word from DropBox and limited access to Composer, details regarding what the app can do are pretty few and far between. However, the discovery of Composer shows a company that’s determined to move beyond file backup and syncing into other areas and keep up with the competition.

We do know that Composer is not supposed to be a replica of what HackPad previously offered. It may not come with has many bells and whistles as Evernote ( like I said we know little about it as of right now) but Composer could play a huge role for DropBox and have an important and massive impact on people who already use the services DropBox offers.

DropBox declines to comment on Project Composer but the company says it plans to release more information soon.